Lil Duck Kombucha
Branding Case Study
WiT Group was instrumental in our success through the challenges faced during 2020. I have worked with other marketing gurus and agencies in the past but I have never experienced this level of expertise, fantastic results, and extreme effort that I have with WiT Group. I would highly recommend this agency to any and all small businesses looking to grow their business.
Our Process
Problem
Prior to the 2020 quarantine, Lil Duck Kombucha relied heavily on in-person sales. However, the onset of the coronavirus pandemic and subsequent lockdown measures brought their operations to an abrupt halt. The company faced significant challenges, including a sudden drop in revenue and the need to pivot to online sales. Additionally, poor quality product images and the complexities of selling food online complicated their efforts to transition.
Objective
- Develop and implement creative marketing strategies to transition Lil Duck Kombucha to an online platform.
- Enhance the company’s branding and e-commerce capabilities.
- Organize company resources and responsibilities for efficient operations.
- Showcase the health benefits of kombucha to attract customers.
- Launch a temporary e-commerce website to facilitate online purchases quickly.
Strategy
In response to the urgent situation, a strategic plan was created to re-establish Lil Duck’s online presence within one week. This included the launch of the “30-Day Kombucha Challenge” campaign aimed at engaging customers and promoting product awareness. A new responsive WordPress website was developed using WooCommerce, allowing customers to purchase various sizes of kombucha, explore new flavor packages, and set up recurring subscriptions. The agency also focused on revitalizing graphic design and managing social media marketing to create a cohesive brand image. Additionally, a free local delivery service was introduced to strengthen connections with the customer base..
Results
The new strategies led to immediate revenue growth, driven by heightened demand for kombucha’s health benefits. The successful launch of the responsive e-commerce website not only facilitated diverse product offerings but also allowed for recurring subscription services. Customer engagement was further enhanced through personalized delivery initiatives and targeted marketing campaigns. As a result, Lil Duck Kombucha experienced positive brand growth and is now planning to expand into the Charlotte, NC market, marking an exciting new chapter for the company.