Financial Advisor Training Institute
Conversion Rate Optimization Case Study
The Financial Advisor Training Institute provides expert training for financial advisors. We redesigned their website to boost visibility and generate more leads. Our new, user-friendly site features tracking tools, heat mapping, automation, and CRM integrations. The updated color scheme and design enhance trust and adaptability for future updates. The site now performs better on mobile devices, and advanced tracking and CRM tools offer a more personalized experience, helping FATI stand out as a leading financial advisor training platform.
WiT Group did an amazing job on our web site refresh! We are getting more traffic and more revenue! Our SEO improved significantly.
Our Process
Problem
FATI struggled with low online visibility, impacting its ability to attract students. Lead generation efforts revealed the need for a comprehensive website redesign. The site had to integrate with Go High Level, the client’s CRM system, to manage applicant information and progress.
Objective
- Develop a redesigned website optimized to attract enrollments through strategic Google Ads and organic search.
- Implement on-site and cross-domain tracking, heat mapping, and touchpoint tracking to enhance conversions.
- Enhance user experience to effectively capture and convert inbound leads.
- Accurately capture and integrate data into the Go High Levels system for seamless tracking.
- Automatically notify admissions professionals based on individual user applications for timely follow-up.
Strategy
We worked closely with FATI to develop an inbound lead generation strategy. We identified a website redesign as essential for improving conversions and boosting organic traffic. The new site embodies FATI’s dedication to financial education, featuring a modern, user-friendly design.
Results
Recognizing the importance of trust in the education and financial space, we strategically adjusted the color palette, adopted a distributed content strategy, and elevated the web design to expand FATI’s brand trustworthiness. These measures significantly contributed to enhancing the overall image of the institute.
SEO Friendly Web Design
The new website applied modern Search Engine Optimization strategies, emphasizing the implementation of best practices for optimal online visibility. Developing the site to support and enforce the standardization of net new content; the website redesign ensures all present and future content follows basic SEO standards. The redesigned structure, vibrant color palette, and intuitive navigation contribute to a modern and user-friendly design, pushing users further into the site and ultimately converting. Incorporating on-site and cross-domain tracking and heat mapping allowed our team to refine the website month after month to reflect user intent and improve the user experience.
Color Palette
The website’s color palette experienced strategic adjustments to convey trustworthiness and professionalism. The predominant use of blue aimed to instill trust, while strategically placed orange highlights engaged users for enhanced interaction. This thoughtful color scheme contributed to a visually appealing design. The use of orange as a primary CTA was fueled by significant data supporting its effectiveness as a CTA color. Alongside this change- the website was designed to limit the use of orange, reserving it only for primary CTAs and placing the color as the primary focus for every screen it appears on.
Paid Advertising Management
The redesigned website significantly enhanced the implementation of Google Ads, creating a more streamlined and effective approach to our paid advertising strategies. This transformation aimed to optimize the site for eligible enrollments and boost conversion rates while fostering an improved user experience. Our strategic efforts extended to other platforms, such as LinkedIn, where dedicated conversational ads were carefully developed. The results were impressive, with the advertising campaign experiencing a remarkable 235% conversion surge. This success emphasizes the impactful connection between the website redevelopment and our broader advertising initiatives.
Backend Processes
In enhancing the backend processes, FATI’s website now features a robust system that facilitates seamless communication between marketing platforms and the institute’s CRM system. Complex tracking mechanisms were implemented to monitor user interactions effectively. Our Team then takes this data and improves the customer journey to capture more applicants. Integrating the website with Go High Level ensures precise tracking of the application funnel and each applicant’s status, streamlining processes and contributing to the overall efficiency of lead generation and FATI’s admissions team.
