DebtMD
Web Design / UX / SEO / Inbound Lead Generation / Ad Management / CRO
Financial Services Case Study
DebtMD, a credit solutions company, faced challenges with lead tracking and an outdated website. We redesigned their website, integrated advanced analytics, and developed the Debt Analyzer tool. This overhaul improved user experience, lead generation, and data accuracy.
WiT Group came up with an entirely new brand and paid marketing strategy for our company, DebtMD. They were extremely diligent and meticulous throughout the entire process, and I would highly recommend their agency to anyone looking to acquire more customers.
Our Process
Problem
DebtMD faced challenges with lead qualification due to inadequate tracking from various sources. They struggled to identify leads accurately upon redirection to partner sites, affecting their ability to measure lead quality and conversion rates.
Objective
- Revamp DebtMD’s website to boost lead generation and improve tracking accuracy.
- Implement a system to accurately track users from multiple sources.
- Develop a personalized debt solution through a newly designed website.
- Increase lead conversion rates with enhanced tracking and user engagement tools.
Strategy
We implemented a comprehensive website redesign focused on enhancing user experience and optimizing lead tracking. Our strategy included integrating advanced analytics and developing the Debt Analyzer tool for personalized debt solutions. We aimed to streamline user tracking and improve lead qualification processes.
Results
Our comprehensive strategy delivered impressive results for DebtMD. The redesigned website and integrated analytics led to an 800% increase in web traffic and a 1000% boost in sales. By implementing the Debt Analyzer tool and optimizing user experience, DebtMD achieved a 10X ROI over five months and became profitable from the very first sale. These enhancements improved lead quality and conversion rates and saved valuable time, allowing DebtMD to focus on driving further business growth.
UX Web Design
We delivered a redesigned website featuring a user-friendly (UX/UI) interface and a color scheme of blue and green for a sense of security. The addition of orange as a call-to-action color and rounded buttons improved user engagement and conversion points. The redesign led to a more intuitive and visually appealing user experience, facilitating smoother navigation and higher user satisfaction.
Advanced Analytics Integration
We integrated complex analytics to resolve DebtMD’s tracking issues. By employing cross-domain tracking and seamless analytics integration, we provided accurate insights into lead sources and behaviors. This improved visibility enabled DebtMD to optimize their marketing strategies, resulting in a significant enhancement in lead tracking and conversion rates.
Debt Analyzer Tool Development
The Debt Analyzer tool was developed to offer personalized debt assessments and solutions. This interactive tool efficiently gathered user data and matched it with appropriate debt solutions, increasing lead quality. Integrating calculators for loan payoff, credit score, and monthly payments provided additional value, enhancing user engagement and optimizing conversion rates.
