Automotive International
Automative Marketing Case Study
Automotive International is a full-service automotive repair and body shop focusing on Rolls Royce, Bentley, Ferrari, Lamborghini, and other luxury vehicles. The company also provides restoration, customization, and storage for high-end British, Italian, and German automobiles. While the company had high-quality content, they were not able to adequately showcase their company’s capabilities online.
WiT Group was very professional, knowledgeable, and helpful during the process. The team got us off to the right start with our website and it has become a great asset over the years.
Our Process
Problem
When we first met CEO Peter Nikonovich, it was clear that Automotive International’s website did not reflect the company’s impressive classic and exotic car selection or its high-profile clientele. The existing site was difficult to manage, had poor search engine rankings, and was not scalable. It failed to showcase key services, client cars, projects, awards, and other unique aspects of Automotive International, necessitating a complete website rebuild.
Objective
- Rebuild the website to accurately represent Automotive International’s high-end car selection and clientele.
- Improve website manageability and scalability for future growth.
- Enhance search engine rankings and online visibility.
- Showcase services, client cars, projects, and awards to highlight differentiating factors.
Strategy
To address these objectives, we started by collecting and organizing existing content, including extensive car images. We then focused on creating a modular website with custom post types and an organized site structure to facilitate future growth. The new site was designed to be visually appealing and easy to manage, ensuring it could effectively showcase Automotive International’s offerings and improve online performance.
Results
Online Presence and Brand Representation
After a rigorous development phase and staff training, the new website was launched within three weeks. It effectively represented Automotive International, showcasing their classic and exotic car inventory and high-caliber clientele. The website’s modular design allowed it to evolve over time, supporting ongoing updates and enhancements. It remains operational on the robust WordPress platform established in 2016, continuing to reflect the company’s brand.
SEO and Ongoing Marketing Success
The redesigned website significantly improved search engine rankings and user engagement. Since the launch, our agency has continued to manage Automotive International’s search engine marketing and social media advertising. This ongoing collaboration has driven increased site traffic and conversions, ensuring that Automotive International remains a leading name in Charlotte’s international car market.