81 North Companies
Construction Marketing Case Study
81 North Companies provides construction management services to the hospitality, food service, and retail industries — just to name a few. The company wanted to grow; however, it had zero online presence. Without the web presence necessary to scale their business, the founder contacted our marketing agency to set to work on a strategically developed lead generation landing page.
WiT Group was able to get 81 North Companies off to a terrific start. Because of them our company is growing and we are making connections with some of the biggest and best brands in the country. The initial success of our campaigns has allowed my company to expand into new industries and develop valuable relationships. I would highly recommend WiT Group to any business owner looking to grow their business – they really do Whatever it Takes!
Our Process
Problem
When we first spoke with company founder Jayson Poluka, we learned about the unique industry of third-party project and construction management services that 81 North provides. However, the company had no online presence, which posed a challenge for driving brand awareness and lead generation for this startup. Our agency was tasked with developing a comprehensive strategy that included sales automation flows, messaging, processes, and a landing page to enhance validation of their impressive portfolio.
Objective
- Develop a strategic marketing plan and sales strategy within 48 hours.
- Create targeting, messaging, cadences, and sales flows to engage the right audience.
- Implement a “sticky” sales funnel landing page for lead conversion.
- Establish a comprehensive online presence, including analytics and citations.
Strategy
Within 48 hours, our agency developed a strategic marketing plan and effective sales strategy. We focused on creating targeted messaging and sales flows designed to connect 81 North with potential leads. The approach combined LinkedIn Sales Navigator targeting, Salesforce CRM, Google Sheets, and sales automation tools, alongside the development of a conversion-optimized landing page. While the lead generation team worked on this strategy, our creative marketing team developed new company content and designed a micro-site. Simultaneously, our SEO team set up essential tools like Google Analytics, Heat Mapping, Google Search Console, Google My Business, and began building citations for the new client.
Results
Successful Company Launch
The launch of the micro-site, coupled with our effective lead generation services, enabled 81 North Companies to grow and expand during the first six months of our partnership. It’s rewarding to see that our lead generation campaigns were effective and helped Jayson find a strategic partner in our marketing agency.