Marketing Automation Services

While many companies understand the value in marketing automation, few have the in-house pros necessary to execute it effectively. WiT Group’s expert team helps clients navigate marketing automation setup, strategy, systems integration, reporting, and execution with popular systems like Pardot, Marketo, and Hubspot. Connect with our team to get started with our marketing automation services today!

Marketing Automation Services

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Data Cleansing

The biggest mistake companies make is automating their marketing efforts with outdated sales data. At WiT, we help our clients navigate their data’s reliability, guiding them through the data cleansing process to improve marketing automation success.

Systems Analysis

Part of strategic automation means understanding which systems need to be in existence to facilitate it in the first place. Our team will integrate multiple systems to successfully set up marketing automation capabilities for our clients’ sales departments.

Implementation and Customization

No two sales teams are the same, and neither are their automation strategies. At WiT Group, we never take a cookie-cutter approach: Instead, we work hard to implement customized solutions that align with our clients’ specific business objectives.

Administrative Maintenance

Once marketing automation has been set up, it’s essential to have a knowledgeable team to update and maintain it. Our team provides ongoing optimization and maintenance to keep automated systems up-to-date and prepared to handle our clients’ needs.

AVOIDING OVER-AUTOMATION

marketing autoamtion expert integrating systems on a laptop

From Hubspot and Mailchimp to Marketo, Pardot, and Salesforce Marketing Cloud, there’s a broad range of marketing automation tools available. However, as important as the automation process is to a successful marketing strategy, equally important is the ability to determine which tools are necessary and which tools are not. Over-automation can be just as detrimental to a company’s efforts as no automation at all. The following problems routinely arise as a direct result of over-automation:

  1. Failed Follow-Ups:
    Without proper calibration, systems may continuously contact key prospects, preventing sales teams from doing so themselves when appropriate.
  2. Lack of Personalization:
    Inevitably marketing automation services are intended to enhance the efforts of your sales team, not to replace it. Over-automation can result in an impersonal and ineffective approach.
  3. Poorly Managed Data:
    By relying on outdated data, teams can waste valuable time and energy reaching out to prospects that have moved on, been promoted, or changed positions.

At WiT Group, our marketing agency understands not only how to use powerful tools like Mailchimp, Slack, and Marketo, but how to do so effectively. Through our fastidious attention to detail, we’ll help ensure our clients’ systems avoid the pitfalls of over-automation to increase effectiveness and drive better results. Contact our team to get started with our marketing automation services today!

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WHY CHOOSE WiT GROUP FOR YOUR MARKETING AUTOMATION NEEDS?

team of marketing automation specialist discuss strategy

Through our strategic marketing efforts and automation know-how, we help brands achieve ongoing, long-term success. When companies select WiT Group’s marketing automation services, our team will:

  • Deliver customized solutions based on the client’s specific business objectives
  • Integrate multiple systems to facilitate marketing automation success
  • Provide ongoing maintenance and optimization to bolster automation effectiveness
  • Analyze their existing data to determine the need for cleansing services and automation compatibility

We’ve helped clients earn millions of dollars in increased revenue thanks to our automated marketing services. Ensure your marketing automation strategy is set up for ongoing success by contacting WiT Group today!