Fractional CMO Services
Fractional CMO services provide small and mid-sized business owners with a cost-effective solution for adding executive leadership and expertise to their marketing team without the same financial investment normally incurred by bringing on a seasoned C-Suite executive.
By hiring a fractional CMO, small and medium-sized businesses can leverage the high-level ideation, expertise, data analysis, forecasting, and guidance provided by an experienced marketing executive. WiT Group provides fractional CMO services to businesses in a variety of capacities.
SERVICES A FRACTIONAL CMO PROVIDES
Creative
Chief marketing officers work carefully to guide design teams and to curate the creative work that powers company branding, ad campaigns, and long-term brand value. Fractional CMO services ensure deliverables meet company standards and work towards company objectives.
Marketing
Our fractional CMO services will evaluate current marketing strategies and will identify the best solutions for ongoing marketing success. From traditional advertising to digital marketing, our executive-level experience will take your marketing efforts to the next level!
Strategy
Executive-level expertise offers strategic solutions and high-level ideation that ensures marketing efforts are successful as well as align with sales and operations efforts. WiT Group’s fractional CMO services interpret data and provide forecasting for company leadership.
FRACTIONAL CMO SERVICES FOR SMBs
Hiring a CMO is an excellent way to ensure the highest quality in a business’s marketing efforts. However, doing so isn’t always financially feasible — especially for small and medium-sized businesses (SMBs). Rather than hiring a chief marketing officer full-time, companies can elect to hire a fractional CMO to help take charge of their in-house teams and marketing efforts. An outsourced CMO will help with the following:
- Giving high-level ideation on marketing strategy
- Interpreting data and trends
- Producing reports and forecasting
- Reviewing and approving marketing collateral
- Ensuring brand coherence and strategy
- Guiding small marketing teams
- Consulting with leadership team
WiT Group provides fractional CMO services for a number of our clients, providing expert guidance to ensure the most effective marketing campaigns. By relying on our expertise, our clients see significant cost savings in annual salary and benefits they would typically pay to a full-time CMO. With those savings, they can allocate more of their budget to implementing marketing campaigns with the same level of expertise and guidance they’d get through a full-time hire.
Josh Mangum
Fractional CMO
Josh Mangum is a fractional Chief Marketing Officer with over 17 years of experience, making him an exceptional asset to any organization. As the Founder of WiT Group, he established a full-service agency that rapidly grew to over 35 accounts within just 120 days during the challenging 2020 pandemic. His leadership capabilities were further demonstrated when he managed a remote team of 20, all while increasing billings and maintaining client satisfaction. Prior to WiT Group, Josh served as the Head of Demand Generation at Forbes, where he spearheaded efforts that resulted in an 840% increase in inbound revenue.
In addition to his achievements at WiT Group and Forbes, Josh played a pivotal role in the transformation of Search Solution Group as Senior Director of Corporate Strategy. There, he oversaw a 57% increase in web traffic and an 800% surge in inbound leads within just six months. His ability to strategically restructure and expand marketing operations is evidenced by the tripling of the marketing department’s size during his tenure. With a proven track record of developing successful marketing strategies and a knack for driving substantial revenue growth—such as managing a $3M annual ad budget at Alison South Marketing Group—Josh Mangum is uniquely equipped to deliver exceptional value as a fractional CMO.
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WHY CHOOSE WiT GROUP AS YOUR FRACTIONAL CMO?
At WiT Group, our team has decades of combined marketing experience just waiting to be added to your team. Through our fractional CMO services, we help SMBs save money while enjoying the same level of expertise they’d receive when hiring a full-time marketing executive.
- Fractional CMO services typically SAVE expenses for clients.
- Peace of mind knowing your marketing efforts are efficient.
- Greater results with synergistic and cohesive marketing strategies.
- The benefit of the marketing experience without the overhead.
Not only adept at identifying the best marketing strategies for each client’s unique business objectives, but our fractional CMOs also leverage a wealth of management consulting experience, vendor relationships, and experience with systems integrations and process optimization. Contact us to get started today!