Pay for Performance
PFP Advertising Firm
One of the key differentiators of our digital marketing agency is our unique Pay For Performance (PFP) model for advertising campaigns & growth marketing efforts.
Performance Driven Advertising
One of the ways that WiT Group got its start was through pay-for-performance advertising for our clients. Simply put, our agency is so confident in its ability to drive company growth through online advertising campaigns that we work on commission to manage your online advertising campaigns! Our performance advertising agency will develop profitable advertising campaigns that convert into new clients, business partnerships, and sales revenue, ensuring a positive ROI for our clients. Whatever it Takes!
Our agency shares in the accountability of your company’s advertising efforts by focusing on creative ad campaigns. We are dedicated to your company’s success and growth through our commission-based ad management and inbound lead generation strategies.
“Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality.”
– Ralph Marston
Understanding Your Business
To do this, we will need a deep understanding of your business model, target audience, go-to-market strategies, profit margins on sales, sales close rates, etc. Our team will use this information to determine predictable outcomes from advanced digital advertising strategies and to develop a measurable ROI for your creative advertising campaigns. All PFP advertising relationships begin with a discovery meeting and the development of a strategic marketing plan (SMP). It is important to note that not all companies are good candidates for our PFP advertising relationships; however, we will make every effort to find creative ways to work on a pay-for-performance basis.
Does My Business Qualify for
Pay-for-Performance?
Our agency offers an alternative commission-based fee structure for digital advertising management that we refer to as Pay-For-Performance (PFP). While not all businesses qualify for PFP fee structures, we find creative ways to structure our compensation around the performance and business growth our efforts produce for clients.
If a Pay For Performance (PFP) model is deemed appropriate for your company, our agency will follow our proven 6-step process to begin developing a high-performance marketing strategy. Once our client has agreed to the Strategic Marketing Plan (SMP), our team of experienced marketing strategists begins developing inbound marketing and online lead generation campaigns to drive revenue and grow our clients’ businesses.
If your business model is not listed as an ideal candidate, your business may still qualify for performance-based advertising. Our business development specialists will walk you through the qualification process and help facilitate your application.
All clients are eligible for commission-based fee structures after 90 days of data collection!
Ideal Candidates for PFP Advertising:
Home Services & B2C
- Plumbers
- Locksmiths
- Floor Installation
- Roofers
- HVAC
- Concrete Companies
- Landscaping
- Electricians
- Pest Control
- Auto Body
- Auto Repair
- Auto Sales
- Garage Door
- Damage Restoration
- Dumpster Roll-Offs
- Pressure Washing
- Dog Training
- Homes Services Businesses
Medical, Legal, & B2B
- Hearing Aids
- Dialysis
- Vein Clinics
- Med Spas
- Medical Practices
- Diabetes clinics
- ENTs & Sleep Clinics
- Financial Services
- Recruitment & Staffing
- Legal & Law Firms
- DUI Attorneys
- Family Law Practices
- Criminal Attorneys
- Personal Injury Law
- Bankruptcy Attorneys
- Traffic Lawyers
- Law Firms General
Defining Objectives
The objective of any PFP campaign is to drive new business and increase revenues. Our agency works to deliver the highest rate of return on you’re investment and our effort. Because we have a vested self-interest in the performance of your campaigns, you can rest assured that your campaigns are being closely monitored, optimized, and evaluated. This approach is what causes our agency to think like a CMO – we are dedicated to the success of your business!
Objective Based Marketing
Our agency follows the principles of objective-based marketing to achieve desired outcomes for our clients. Typically our agency is hired on a PFP basis to increase leads for sales teams which translates into increased company revenue. Whatever digital marketing tactics our agency employs within the confines of the pay-for-performance agreement will be directly related to achieving these objectives. For other services such as branding and design, our agency will support our clients by utilizing a traditional agency model.
Not sure what your business needs?
Let’s figure it out together!
How We Engage
Pay For Performance advertising campaigns requires dedication and commitment for all parties involved. Clear and consistent communication, transparency in reporting, and an accurate determination of the value of each lead generated is vital to the success of any PFP campaign. It is essential that our agency has an accurate understanding of your business, including sensitive information such as average profit margins, customer lifetime value (CLV), sales team close rates, and a full understanding of inbound sales strategies in order for our agency to initiate a PFP relationship with our clients. If we are able to gather the necessary background information, and develop an approved strategic marketing plan, our agency will work on a pre-determined commission on the increased revenue your company earns through our digital marketing and advertising strategies.
Additional Business Models for Commission-Based Advertising
BLUE COLLAR / TRADE / FIELD SERVICE INDUSTRIES
Plumbing, Drain Cleaning, Septic Services, Water Treatment Services, HVAC, Heating Contractors, Air Conditioning Contractors, Mechanical Contractors, Refrigeration Services, Electrical Contractors, Low Voltage Electrical, Solar Electrical Installation, Smart Home Electrical Installation, Roofing Contractors, Siding Contractors, Gutter Installation and Repair, Exterior Restoration Contractors, Storm Restoration Contractors, Concrete Contractors, Masonry Contractors, Asphalt and Paving Contractors, Foundation Repair, Waterproofing and Basement Services, Structural Repair Contractors, Flooring Installation, Tile Installation, Hardwood Flooring Installation, Carpet Installation, Epoxy Flooring, Garage Flooring, Landscaping, Lawn Care Services, Irrigation Installation and Repair, Hardscape Installation, Tree Services, Stump Grinding, Fence Installation, Deck and Patio Builders, Pool Installation, Pool Service and Repair, Pressure Washing, Soft Washing Services, Window Cleaning, Painting Contractors, Drywall Contractors, Insulation Contractors, Glass Installation and Repair, Window Installation, Door Installation, Garage Door Installation and Repair, Locksmith Services, Emergency Locksmith Services, Security Gate Installation, Pest Control Services, Wildlife Removal, Termite Treatment Services, Mold Remediation, Water Damage Restoration, Fire Damage Restoration, Disaster Cleanup Services, Biohazard Cleanup, Trauma Cleanup, Emergency Board-Up Services, Chimney Repair and Chimney Sweep Services, Junk Removal, Waste Removal Services, Dumpster Roll Off Services, Portable Storage Container Rental, Moving Companies, Local Moving Services, Long Distance Moving Services, Commercial Moving Services, Towing Services, Roadside Assistance Services, Heavy Equipment Repair, Welding and Metal Fabrication, Mobile Mechanics, Automotive Repair, Automotive Service Centers, Collision Repair, Auto Body Repair, Paint and Body Shops, Tire Shops, Transmission Repair, Diesel Repair, RV Repair, Motorcycle Repair, Powersports Repair, Automotive Detailing, Ceramic Coating Services, Fleet Maintenance Services, Automotive Glass Repair, Automotive Sales, Used Car Dealerships, Buy Here Pay Here Dealerships, Recreational Vehicle Sales, Trailer Sales, Equipment Rental Companies, Generator Installation and Service, Fire Protection and Sprinkler Installation, Well Pump Installation and Service, Elevator and Lift Installation and Service, Commercial Cleaning, Janitorial Services, Industrial Cleaning Services, Commercial Property Maintenance Services.
WHITE COLLAR / PROFESSIONAL / MEDICAL / ADVISORY INDUSTRIES
Law Firms, General Practice Law Firms, Personal Injury Law Firms, Criminal Defense Attorneys, DUI Defense Attorneys, Traffic Law Attorneys, Family Law Attorneys, Divorce Law Attorneys, Child Custody Law Attorneys, Bankruptcy Attorneys, Estate Planning Attorneys, Probate Attorneys, Elder Law Attorneys, Immigration Attorneys, Workers Compensation Attorneys, Employment Law Attorneys, Social Security Disability Attorneys, Business Law Attorneys, Real Estate Law Attorneys, Financial Services Firms, Wealth Management Firms, Investment Advisory Firms, Retirement Planning Firms, Insurance Agencies, Independent Insurance Agencies, Medicare Insurance Brokers, Health Insurance Agencies, Life Insurance Agencies, Property and Casualty Insurance Agencies, CPA Firms, Accounting Firms, Tax Preparation Firms, Bookkeeping Services, Payroll Processing Firms, Debt Settlement Services, Credit Repair Services, Business Brokerage Firms, Recruitment and Staffing Agencies, Executive Recruiting Firms, Human Resource Consulting Firms, IT Managed Service Providers, Cybersecurity Consulting Firms, Technology Consulting Firms, Merchant Payment Processing Firms, Payroll Software and HR Platform Providers, Marketing Consulting Firms, Public Relations Firms, Branding and Creative Agencies, Commercial Real Estate Brokerages, Residential Real Estate Brokerages, Property Management Firms, Home Inspection Companies, Appraisal Services, Architecture Firms, Engineering Consulting Firms, Surveying Firms, Medical Practices, Primary Care Clinics, Concierge Medical Practices, Internal Medicine Practices, Pediatric Clinics, Urgent Care Clinics, Walk-In Clinics, Hearing Aid Centers, Audiology Clinics, Dialysis Clinics, Vein Clinics, Med Spas, Cosmetic Medical Clinics, Dermatology Clinics, Plastic Surgery Clinics, Weight Loss Clinics, Hormone Replacement Therapy Clinics, Fertility Clinics, Diabetes Clinics, Pain Management Clinics, Chiropractic Clinics, Physical Therapy Clinics, Occupational Therapy Clinics, Speech Therapy Clinics, Orthodontic Practices, Cosmetic Dental Practices, Oral Surgery Clinics, Periodontal Practices, Endodontic Practices, Sleep Clinics, ENT Practices, Ophthalmology Clinics, Optometry Clinics, Vision Correction Clinics, Behavioral Health Clinics, Mental Health Counseling Practices, Psychology Practices, Psychiatry Practices, Addiction Treatment Centers, Rehabilitation Clinics, Home Health Care Agencies, Hospice Care Providers, Assisted Living Placement Agencies, Senior Care Consulting Firms, Mobility Equipment Providers, Medical Alert Monitoring Services
