One of the biggest struggles for B2B companies is developing an effective and efficient social...
Marketing Advice Blogs and Articles
How to Adjust Your Marketing Strategy for the Election
With the election fast approaching, many companies are wondering how and if they should adjust...
Marketing vs. Advertising: What’s the Difference?
Marketing and advertising are two words that often get used interchangeably. At the end of the...
Search vs. Social: How to Develop an Effective Digital Marketing Mix
Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
How to Strategically Approach Social Media Marketing
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives1. With more than 3.3 billion daily active users, it’s easy to see why social media plays such a significant role in guiding the...
How to Access Analytics: Helpful Tips for Onboarding Clients
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
Choosing the Right Targeting Methods for Social Media Marketing
When developing your social media marketing campaign, it helps to understand which targeting methods will be most effective in reaching your desired audience. There are a multitude of targeting methods available that marketers can leverage, but selecting the right one...
Marketing Strategies That Work
Marketing Strategies That Work (And Some That Don’t)
We take a look at some of the most common reasons why some marketing strategies work and others do not.