One of the biggest struggles for B2B companies is developing an effective and impactful social media marketing strategy. Especially as social media platforms make it increasingly difficult for organic B2B posts to gain any meaningful reach, investing in a social...
With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...
Marketing and advertising are two words that often get used interchangeably. At the end of the day, whether you’re a marketing agency or an advertising agency, you’re doing the same things, right? Wrong. While marketing and advertising work synergistically together to...
Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives (Buffer, 2019). With more than 3 billion daily active users, it’s easy to see why social media plays such a significant role in...
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
Recent Comments