Marketing Advice Blogs and Articles

How to Leverage SEO to Maximize ROI

​Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...

Building an Effective B2B Social Media Strategy

​One of the biggest struggles for B2B companies is developing an effective and impactful social media marketing strategy. Especially as social media platforms make it increasingly difficult for organic B2B posts to gain any meaningful reach, investing in a social...

How to Adjust Your Marketing Strategy for the Election

With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...

Marketing vs. Advertising: What’s the Difference?

Marketing and advertising are two words that often get used interchangeably. At the end of the day, whether you’re a marketing agency or an advertising agency, you’re doing the same things, right? Wrong. While marketing and advertising work synergistically together to...